Press Release

Zug, Switzerland, June 9, 2026 — Hilton Brussels Grand Place, one of Brussel's premier business and conference hotels, has successfully implemented a new generation of digital guest communication solutions powered by VERTU Hospitality Group. The installation features Vertu Interactive digital displays driven by its 365 SignTouch Platform, reinforcing the hotel's commitment to delivering exceptional guest experiences and world-class event communication.

This deployment represents another important milestone in the hotel's ongoing digital transformation strategy, enhancing operational efficiency while elevating visual communication throughout guest-facing areas, meeting spaces, conference facilities, and public environments.

The Vertu Interactive solution enables Hilton Brussels Grand Place to deliver dynamic, real-time content across its extensive meeting and event facilities. From personalized corporate branding and event wayfinding to multimedia presentations and guest information, the platform provides a flexible, intuitive, and highly impactful communication ecosystem designed specifically for modern hospitality operations.

Through the cloud-based management platform, hotel teams can centrally manage and instantly update content across all displays, ensuring seamless communication and immediate adaptation to the needs of guests, meeting planners, conference organizers, and corporate clients.

Ellen Deboeck, General Manager of Hilton Brussels Grand Place, stated:

"For Hilton, digital signage is not just a screen; it is a vital communication tool that drives our overall guest experience and operational efficiency, especially for our event success. That is why we invest in top-of-the-line equipment to ensure reliability, clarity, and impact every time. The implementation of the Vertu Interactive platform has enabled us to further elevate the experience we provide to our guests, meeting planners, and event organizers. The flexibility of the solution, combined with its ease of use and exceptional visual quality, allows our teams to communicate effectively and professionally at every stage of the guest journey."

David De Becker, Technology Operations & Projects Manager at VERTU Hospitality, added:

"Technology should support hotel operations, not complicate them. Vertu Interactive was designed around that principle. By combining hospitality expertise with a practical and intuitive platform, we help hotel teams communicate more effectively, reduce operational complexity, and deliver a consistent experience for both guests and event organizers. Our objective is to provide hospitality professionals with tools that are reliable, scalable, and easy to manage, while maintaining the high standards expected by today's business and leisure travelers. Hilton Brussels Grand Place is a perfect example of how digital communication can become a strategic asset for hotel operations and event management."

About VERTU Hospitality

VERTU Hospitality is the “Hospitality Services” business unit of The Vertu Group, founded in 2015 by Gérald Lampaert — initially specialised in consulting, management, development, and operational services dedicated to the premium, lifestyle, and luxury hospitality industry - in addition to its prestigious collection of venues, that was launched in 2018 with more than 45 boutique hotels and residences across 10 countries in Europe under the VERTU Hotels and Residences Collection brand.

Press Contact

The VERTU Luxury Group

press@vertugroup.com 𑗅 www.vertugroup.com

About Pandox

Pandox is a leading hotel property company that owns and leases hotel properties to leading hotel operators. In total, Pandox owns 192 hotels with a total of approximately 42,500 rooms in 11 countries. Pandox was founded in 1995 and has been listed on Nasdaq Stockholm [PNDX] since June 2015. Pandox's vision is to become one of the world's leading hotel property companies..

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