Press Release

Press Release

Zug, Switzerland, May 21, 2026 — VERTU Hospitality is proud to announce the creation, several months ago, of Vertu Interactive, a new strategic business unit entirely dedicated to information technology services and solutions for the hospitality, restaurant, conference center, wellness and entertainment industries.

Building on strong expertise developed over the years within the hospitality sector, it became a natural step for VERTU Hospitality to support its hotel partners at every level through cutting-edge technology solutions designed to meet the operational demands of a constantly evolving market. Through close collaboration with various international partners, VERTU Hospitality has progressively developed its own proprietary technology ecosystem, delivering three-dimensional digital services specifically designed for the hospitality industry as a whole.

An Innovative Offering Designed for Hospitality Professionals

Among the solutions deployed under VERTU Interactive is an advanced digital and interactive signage platform built on a high-level Cloud architecture. This solution provides:

• advanced preparation and configuration of equipment, enabling fast and seamless on-site installation;

• comprehensive support from VERTU Hospitality’s technology experts and the local partners;

• tailored training for conference, banquet, and operations teams;

• centralized management of content and events through a simple, intuitive, and high-performance web-based

graphical interface;

• an ideal solution for conference hotels, convention centers, resorts, spas, and other establishments serving a

demanding clientele.

Designed to simplify daily operations while enhancing the guest experience, this solution stands out for its ease of use, flexibility, and excellent performance-to-investment ratio.

A Strategic Vision Serving the Hospitality Industry

Gérald Lampaert, Founder, Chairman & CEO of the VERTU Group and VERTU Hotels and Resorts, states:

“At VERTU, our pursuit of excellence goes far beyond the experience delivered by the hotels within our collection to their guests. Through our operational support division, we continuously listen to the market and constantly seek the most effective solutions to benefit the operations of the establishments we develop, unite, and support.

Visual and digital communication has long been part of this vision. Our new distributed solution that we internally named SignTouch, commercially available for nearly a year now, clearly responds to a growing market demand for a tool that is simple, efficient, modern, and accessible. The first major conference property to place its trust in us for this new chapter is the Belgian flagship property of the Pandox Group: THE HOTEL Brussels. With more than 400 rooms, a spa, and one of the leading urban conference facility in the region, this iconic thirty-story establishment was a natural partner to launch this new phase of our development.”

THE HOTEL Brussels Among the First Properties Equipped

As the first large-scale project deployed by Vertu Interactive, THE HOTEL Brussels, the flagship Belgian property of the Pandox Group, now benefits from this innovative digital solution.

Anne-Catherine Vanolande, General Manager of THE HOTEL Brussels, comments:

“The implementation of the Vertu Interactive digital signage solution has significantly improved the way we communicate with our guests, whether hotel guests or event organizers. The installation process was smooth, and the support provided throughout the project — from setup to team training — was clear and effective. The system is user- friendly and flexible, allowing our teams to manage content effortlessly while delivering a modern and seamless experience to our clients. Overall, we are extremely satisfied with both our choice of the solution and our partnership with the VERTU Hospitality Group.”

David De Becker, Head of Operational Deployment for Hospitality Technology Solutions and Services at VERTU

Hospitality, adds:

“The deployment of VERTU Interactive, marks a new milestone in the integration of technology within hospitality environments. We designed this ecosystem and integrated these solutions to be not only high-performing and innovative, but also remarkably simple to configure, install, and deploy. Beyond the technology itself, our priority has been to make adoption natural for hotel teams through intuitive training and rapid onboarding. This operational simplicity allows hotels to focus on what matters most: delivering a smooth, modern, and memorable guest experience.”

A Clear Ambition for the Future

With Vertu Interactive, The VERTU Hospitality Group continues its ambition to become a leading global player in commercial, strategic, operational, and technological support for independent hotels, hotel groups, resorts, and exceptional destinations across Europe and beyond.

About VERTU Hospitality

VERTU Hospitality is the “Hospitality Services” business unit of the VERTU Group, founded in 2015 by Gérald Lampaert — initially specialised in consulting, management, development, and operational services dedicated to the premium, lifestyle, and luxury hospitality industry - in addition to its prestigious collection of venues, that was launched in 2018 with more than 45 boutique hotels and residences across 10 countries in Europe under the VERTU Hotels and Residences Collection brand.

Press Contact

The VERTU Luxury Group

press@vertugroup.com 𑗅 www.vertugroup.com

About Pandox

Pandox is a leading hotel property company that owns and leases hotel properties to leading hotel operators. In total, Pandox owns 192 hotels with a total of approximately 42,500 rooms in 11 countries. Pandox was founded in 1995 and has been listed on Nasdaq Stockholm [PNDX] since June 2015. Pandox's vision is to become one of the world's leading hotel property companies.

For more information : www.pandox.com