Press Release

Press Release


VERTU Hospitality has deployed it’s 365 SignTouch Interactive Digital Signage solution at IHG’ Hotel Indigo Brussels City, a Pandox Hotel

Zug, Switzerland, May 27, 2026 — Hotel Indigo Brussels City, part of the IHG Hotels & Resorts portfolio and owned by the Pandox group, has successfully implemented the new digital guest communication system powered by VERTU Hospitality Group. The installation features Vertu Interactive screens driven by the 365 SignTouch Digital Signage platform, reinforcing the hotel’s commitment to innovation in guest experience and event communication.

This deployment marks a key milestone in the continued digital transformation of the property, enhancing both operational efficiency and visual communication across guest-facing environments.

Vertu Interactive’ solution enables Hotel Indigo Brussels City to deliver dynamic, real-time content across meeting spaces and public areas. From corporate branding and event personalisation to multimedia storytelling, the platform provides a flexible and high-impact communication layer tailored to modern hospitality needs.

The SignTouch web-based interface allows hotel teams to manage all content centrally, ensuring seamless updates without technical complexity and enabling instant adaptation for any guest or event requirement.

Gérald Lampaert, Founder, Chairman & CEO of the VERTU Group and VERTU Hotels and Resorts, states:

“This installation at Hotel Indigo Brussels City represents exactly what Vertu Interactive was created to achieve: a seamless fusion of hospitality storytelling and intelligent digital and visual communication solutions.

Our goal has always been to empower hotel teams with tools that are powerful yet effortless to use, enabling them to create meaningful, real-time guest engagement without complexity.

We are proud to see this vision realised at such a dynamic property within the Pandox Group and  IHG portfolio, and we thank both the hotel team and Pandox for their continued trust and collaboration. This is only the beginning of a broader transformation in how hospitality spaces communicate and connect with their audiences.”

Elena Drozd, General Manager Hotel Indigo Brussels City, comments::

“A game-changer for digital communication at Hotel Indigo Brussels City!

We are absolutely delighted with the Vertu Interactive digital screens installed at Hotel Indigo Brussels City. Powered by the SignTouch platform, the system has completely transformed the way we communicate with our guests and event organisers.

From day one, the screens proved incredibly easy to use and navigate. The web-based interface is intuitive and high-performing, allowing our teams to manage and update content effortlessly — no technical expertise required. The onboarding and training provided by the VERTU Hospitality team was smooth, clear, and efficient, getting everyone up to speed in no time.

Sharing photos, videos, and company logos has never been simpler. Whether welcoming corporate clients with their branding or showcasing event highlights, the visual quality is outstanding and makes a real impression. The centralised content management system gives us full flexibility to adapt displays instantly for any occasion.

This solution truly delivers on its promise: modern, seamless, and memorable — for both our team and our guests. A fantastic partnership with the VERTU Hospitality Group and a technology we wholeheartedly recommend!”

A Clear Ambition for the Future

With Vertu Interactive, The VERTU Hospitality Group continues its ambition to become a leading global player in commercial, strategic, operational, and technological support for independent hotels, hotel groups, resorts, and exceptional destinations across Europe and beyond.

About VERTU Hospitality

VERTU Hospitality is the “Hospitality Services” business unit of the VERTU Group, founded in 2015 by Gérald Lampaert — initially specialised in consulting, management, development, and operational services dedicated to the premium, lifestyle, and luxury hospitality industry - in addition to its prestigious collection of venues, that was launched in 2018 with more than 45 boutique hotels and residences across 10 countries in Europe under the VERTU Hotels and Residences Collection brand.

Press Contact

The VERTU Luxury Group

press@vertugroup.com 𑗅 www.vertugroup.com

About Pandox

Pandox is a leading hotel property company that owns and leases hotel properties to leading hotel operators. In total, Pandox owns 192 hotels with a total of approximately 42,500 rooms in 11 countries. Pandox was founded in 1995 and has been listed on Nasdaq Stockholm [PNDX] since June 2015. Pandox's vision is to become one of the world's leading hotel property companies.

For more information : www.pandox.com